- Julia Knightley, 37, was accused of being unprofessional over advertising
- She says it was 'naive' to post images for her clinic in Greater Manchester
- But she insists they were tasteful and feels she is subject of a witch hunt
A mother-of-four nurse has been criticised for using provocative images of her wearing underwear to promote a cosmetic clinic.
Julia Knightley, 37, was accused of being unprofessional over the raunchy way in which she advertised her non-surgical cosmetic clinic in Cheadle Hulme, Greater Manchester.
She has now accepted that posting the images was 'naive', but insisted they were tasteful and claimed she has always used pictures of models wearing similar attire on her website.
Ms Knightley also said she feels the complaints have turned into a witch hunt, and that instead of offering useful feedback or criticism, some comments have been simply nasty.
One woman posted: ‘It’s a shame that it appears it’s the same old story - sex sells, and there will be plenty of ill informed/naive potential patients who will be drawn in by the “glamour”.’
Another said: ‘This has to be a wind up. Who in their right mind could possibly think this could be a good advert. Maybe for an escort?’
But Ms Knightley said: ‘There were several images that I posted and I removed one as soon as I put it up as I didn’t think it was suitable. I’ve always advertised my business like that.
‘The idea was to think outside of the box with our marketing strategy - there are lots of clinics about so we needed to make things a bit different so we stood out.
‘The images were taken by a friend in December and were only posted in May. They were tongue in cheek but I accept that I was naive to post them.’
Apology: Ms Knightley has now accepted that posting the images was 'naive', but insisted they were tasteful and claimed she has always used pictures of models wearing similar attire on her website
Clinic: Ms Knightley said she operates a professional business (above) in Cheadle Hulme, Greater Manchester, following all industry policies with safety being a priority
Business: Ms Knightley’s clinic offers a range of treatments including anti-wrinkle injections, skin peels, thread lifting and microdermabrasion
She added that she operates a professional business following all industry policies with safety being a priority, and many clients have spoken out in support of her.
‘She dressed professionally, she gave me a full consultation prior, I followed appointment two weeks later, I was very pleased with my treatment but wanted to go bigger, she could have took money off me and done what I had asked but she gave me professional advice and told me not to go bigger.’
Matthew Taylor added: ‘I’ve had a skin treatment there for rosacea by Julia Knightley not so long ago. She was very professional in what she done and gave me a full consultation prior to getting the treatment done. She also gave me extra medical advice.’
Ms Knightley’s clinic offers a range of treatments including anti-wrinkle injections, skin peels, thread lifting and microdermabrasion.
It opened in July 2014, and Ms Knightley has been practising as a licensed and registered independent nurse prescriber since 2007. She added: ‘There’s nothing more I can do than apologise.’
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